Multimedia is a term that is often used although there is sometimes confusion about what it means, probably because the term multimedia can encompass so many things. Many people think of multimedia as a PowerPoint presentation and don’t consider all of the other things that fall into the category of multimedia. With the integration of the web and television and the proliferation of smartphone technology the definition is becoming broader all the time. Quite simply, multimedia is multiple forms of media integrated together. Media can consist of graphics, sound, video, photographs, and text. Often, multimedia involves some kind of animated treatment or transitional effects. Everyday we all explore websites, which are really interactive multimedia presentations. Websites utilize text, photos, graphics, audio, and video and are now being developed with smartphone friendly versions designed specially for the smaller touch screens found on mobile devices.
In the presentation world, multimedia is most often PowerPoint or Keynote, but it also includes any software designed to deliver multimedia content. In addition to presentation graphics, we usually consider motion graphics to be large component of any multimedia production. At AV Strategies we create PowerPoint and Keynote presentations as well as programs delivered on video that consist of still images, graphics, narration and music. With these productions the lines between video and multimedia become quite blurry. As technology advances the integration of all these mediums continues to evolve and redefine multimedia.
We produce multimedia projects primarily for business presentations and live events. We use tools such as Photoshop, PowerPoint, Keynote and After Effects depending upon the project requirements. We can create designs from scratch or use existing graphic treatments to build clear, concise, and compelling content. Please contact us if you would like to discuss your next multimedia presentation.