Content marketing is defined as the creation and sharing of content to increase brand awareness and sales. A good content marketing strategy involves creating regular original content focused on delivering information to customers and potential customers that they will find interesting and valuable.
Content marketing doesn’t focus on selling. The purpose of content marketing is to create and maintain brand loyalty by delivering this information in a regular and consistent way.
The value to the marketer is that it is great for search engine optimization or SEO. Search engines reward websites and video channels that publish quality, consistent content. Video is a perfect way to create an audience. Companies are using online video more than ever before to increase their online audiences. Recently I found this article that explains how companies are taking advantage of online video to create and build their online presence.