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There are many reasons why small and medium businesses utilize video. Video is a powerful tool for communicating information with employees & customers, marketing your company or product, Or training employees, customers and installers. The list is endless. Consider the following:
- A promotional video that explains who you are and what you do
- An intro video welcoming visitors to your website
- Showing your product in action
- Customer testimonials that provide insight into your company’s value and how you have solved problems for customers.
- Demonstrate how to install or set up your product
- Train clients, staff or third party installers remotely
- Creating a website advertisement that promotes a particular product or promotion online.
Incorporating video on your website provides a powerful tool to increase the popularity of your web pages. Whether you want to earn money, share knowledge or increase page views, video can make your site more dynamic, more engaging, and will at tract and keeps visitors on your site longer.
Consumers are watching video online for entertainment and information at an increasing rate. It is expected that online video will account for over 70% of Internet traffic within the next few years. We turn to YouTube and other online sources regularly to learn about products, services, and techniques more and more. When people want to know how to fix a lawn mower or lean a new piece of software the answer is online and usually it is the video demo that gets the first click.
In addition to the value of video as a communications tool it is also a great marketing tool for your business especially when you consider the SEO benefits of having video on your website. Businesses spend a great deal of money to create their site and then a lot of time and money to do the search engine optimization. Search engines love video, and you can use video to drive a lot of traffic to your website. Why? Well here are few reasons why video can improve your search engine results.
Video Encourages People To Stay On Your Page Longer
Search engines use time spent on a page as an indicator of page quality. For this reason a high bounce rate or ‘short click’ is seen as an indicator of a lower quality page, while more time spent on a page is an indicator of a higher quality page. Video is a key strategy in getting people to stay on your page longer, but only if the video is well produced, engaging, and relevant to the viewer. Studies have indicated that viewers stayed an average of two minutes longer on a website when they watched a video.
Videos Can Help Your Product Rank
Your chances of getting a page one listing on Google increase 53 times with video because there is still much less competition for video pages.
YouTube Dominates Search Results
The largest search engine in the world is Google. YouTube is the world’s largest video sharing community and the second largest search engine. Google also owns YouTube so it is not surprising that YouTube dominates Google’s video results with around 80% of results. The remaining 20% of video results come from Vimeo and a variety of other less established video search engines so you get the biggest bang on YouTube but it doesn’t hurt to also post video’s on other sites as well.
Informational Videos Work
The types of videos that rank the highest in search engine results are informational type videos. Informational videos make up approximately 80% videos search results while sales and marketing videos don’t rank as well.
The bottom line is that video is essential to compete for search results. Video is also a great tool for communicating company information, building your brand and making your site an informative and entertaining online destination for your customers.
